Jury

Alia Mouzannar


Jewellery Design

Comes from a renowned family of jewelers, established in the 18th century in Beirut. She studied architecture before embracing jewelry design in 2003. In addition to her rigorous training, she has a wide visual culture and a passion for contemporary art which inspires her creations. Her pieces are characterized by an exceptional sense of proportion, harmony, poetry, humor and a free spirit. Emotional value combined with luxury and glamour is inherent to her unique jewelry. Alia Mouzannar has won several awards and accolades, including HRD 20 11 contest in Shanghai for the ‘Folding in Love’ bracelet. Since then, her career led her to work with Zaha Hadid, who collaborates with the family house of jewelry A&W Mouzannar on a line of jewels. More recently, she has shown her talent with the “Cache Ring”, a contemporary concept that shows her vision in modernizing jewelry, and typifies her ability to apply a modular take on traditional jewelry. Alia’s jewelry is an alibi to tell stories. Her modern take on life, give her plenty to tell. Deeply affected by a nostalgia for theatre, a woman’s instinct, and an artist’s vision and imagination, she creates organic, flexible jewels, evolving in a free and engaging way.
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Amina Ghali, Azza Fahmy’s youngest daughter, joined Azza Fahmy Jewellery in 2005 and spent 3 years working behind the scenes designing and developing pieces across the brand’s various collections. She impactfully endorsed and applied the brand’s ethos, of producing unique pieces that carry subtle historic and cultural references, with a contemporary modern twist. Visiting her mother’s workshop from an early age, Amina yearned to one day become a designer herself, with hard work and dedication and aided with a natural gift for design, sh e was able to put her passion to practice. Studying contemporary jewellery in Italy’s Alchimia School for a year, Amina went on to obtain a BA in Jewellery Design and Silversmith at the University of Central England, Birmingham, UK. After years of researching and practicing her art, Amina successfully launched her rst Azza Fahmy collection in 2008. Launching various collections and designs since, Amina has worked side by side Creative Director Azza Fahmy, as her design partner. Responsible for the ‘Azza Fahmy for Matthew Williamson’ collaboration, Amina created pieces for their SS’13 & AW’14 runway and retail collection. Additionally, she fashioned a Bespoke culture collection celebrating the British Museum’s Egyptian exhibition, titled ‘Egypt: Faith after the Pharaohs’. To top it o and more, Amina Ghali is the mastermind behind one of Azza Fahmy’s most successful series of collections, the ‘Wonders of Nature’. In 2016, Amina was named among Britain’s “Professional Jeweller’s - Hot 100” as one of the most inuential jewellery talents and industry ag bearers. Amina continuously works to push design boundaries through the introduction of cutting edge concepts, further enhancing the design integrity of the Azza Fahmy legacy.
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Amina Ghali


Jewelry Design

Brendan MacFarlane


Architecture and Landscape

Brendan MacFarlane has taught at the Bartlett School of Architecture and the Architectural Association in London; the Special School of Architecture in Paris; the Southern California Institute of Architecture (Sci-Arc) in Los Angeles, and the Harvard Graduate School of Design in Cambridge, MA. In 1998, he and Dominique Jakob co-founded Jakob+MacFarlane, a multi-disciplinary practice focused on architecture, urban planning and design. Their key projects include Restaurant Georges at the Centre Pompidou (2000), Ricard Foundation for contempor ary Art (2007), social housing Hérold (2008), the Orange Cube (2010), the Docks of Paris – City of Fashion and Design (2012), FRAC Centre / Contemporary Architecture Museum (2013), Euronews Global HQ (2014), N. and L.Boulanger Conservatory (2017), as well as the new campus of the French University in Egypt (Cairo, ongoing). Their works have been exhibited in museums worldwide, including Centre Pompidou (Paris), Museum of Architecture (Moscow), Victoria & Albert Museum (London), SFMOMA (San Francisco), Mori Art Museum (Tokyo), and Carnegie Mellon (USA). They were part of the French selection for the Biennale of Architecture in Venice in 2002, and the international selection in 2004 and 2008. In 2021, they participated in the Seoul Biennale of Architecture and Urbanism, as well as COP26 in the UK. In 2022, Jakob+MacFarlane will be presenting their project TongAbove at the COP27 in Egypt. Earlier this year, they received the French Design 100 prize, judged by an international expert panel and awarding the work of French designers abroad.
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Cherif Morsi will be this year's Co-Judge for CDA's product design category,
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Cherif Morsi


Co-Judge, Product Design

Ebtissam Farid


Architecture and Landscape

A.Prof Ebtissam Farid is the Head of school of Design and Media and the Course Director of Interior Architecture and Design at the Knowledge Hub university, Coventry University UK branch at the New Capital, Egypt. She is also the Co-founder of ENCODE (www.encodestudio.net ), a multidisciplinary design studio challenging the conventional model of design production in Egypt offering to its clients: Architectural, interior and product design services that investigate various digital and physical computational tools to explore opportunities for in novative designs depending on cutting edge technologies and exploring the potentials of digital design, fabrication techniques to correlate education, profession and design industry. In addition, She is also the recipient of Egypt Entrepreneur Award for the category of Architecture and interior design for 2021 , the Tamayouz Excellence Award’s prize for women in Architecture 2018, Rising star category and the winner for the State’s Excellence Award for Arts in 2019 for her various achievements in architecture, design and education. She has been selected on the power list of 2019 among the 50 most influential architects from the Middle East according to the Architect ME magazine
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Gauthier Guillaume is CEO & Creative Director of GG&Grace International, an award-winning Interior Design Studio with bases in Dubai, Cairo & Nairobi. From urban destinations of the ultimate prestige to the remotest and most sought-after paradise retreats, Gauthier and his team are bringing to life high-end hospitality projects for the world’s most celebrated brands. Since 2010, Gauthier has designed and delivered more than 30 hotel projects, on 4 different continents and in 14 different countries. His deep immersion in the hospitality indust ry makes him an invaluable partner to operators, owners, and developers. More recently, Gauthier founded Grace Virtual Reality, a dedicated team of experts specialized in designing and developing interactive and immersive virtual reality projects. Their pioneering mindset and inimitable breadth of knowledge make their offer unique, presenting clients with unprecedented advantages. Gauthier collaborates with international hotel operators, property developers, art galleries, and luxury boutiques to digitally transport their guests into virtual realities. Gauthier gets under the skin of brands, markets, and consumers to make captivating, meaningful virtual and physical reality experiences. He constantly opens his mind to un-thought-of design possibilities that make destinations magnetic, details that surprise, and experiences that touch the heart.
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Gauthier Guillaume


Interior Design

Ghalia Elsrakbi


Graphic Design

Ghalia Elsrakbi (SYR-NL) is a design professional and researcher. She is an Associate Professor of Practice in Design at the Graphic Design program at the American University in Cairo. She is a co-founder of Foundland Collective, an art and design research practice based between Cairo and Amsterdam. Ghalia is a co-founder and the Artistic Director of Cairotronica, Electronic and New Media arts festival in Cairo. Ghalia was a finalist for the Dutch Prix de Rome prize in 2015 and the Dutch Design Awards in 2016. She was awarded the Smithsonian A rtist Research Fellowship in 2016 for research at the Smithsonian's National Museum of American History in Washington DC. Ghalia has lectured and exhibited widely in Europe, the US, and the Middle East, including Centre Pompidou (FR), The Rotterdam International Film Festival(NL), ISPC (NYC), Ars Electronica, Linz (AT), IMPAKT Festival (NL), London Art Fair (UK), Fikra Design Biennial (UAE), Porto Design Biennial (PT), Amman Design week (JOR).
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Guillaume Crédoz is an architect, who worked and lived in France, Canada, Turkey, Syria and is now practicing in Lebanon. He has been teaching at université du Québec à Montréal and Université de Montréal, both in environment design and architecture, and he is now a teaching at USJ in Lebanon and an associate researcher at the School of Arhitecture in Saint-Etienne, France. He has been recognized as a leading figure of the maker movement in Middle-East where he estalished Bits to Atoms, a digital fabrication centered practice of archite cture and design. Bits to Atoms' large fablab researches emergent tectonics and objects from sustainable materials. He recently created Post Industrial Crafts in Saint-Etienne, which is using large robotics arms to produce furniture and structure from recycled plastics.
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Guillaume Crédoz


Product Design

Hani Mahfouz


Graphic Design

B. 1965 in Alexandria, and graduated from The Faculty of FineArts - Alexandria University in 1988, Hani Mahfouz is one of a handful of artists seriously and repeatedly engaging with the daily life in Egypt and creating designs that use his unique visual elements to deepen our engagement with time and place. His ideas come from a wealth of different experiences; as a graphic, industrial, and lately fashion designer. Mahfouz founded his design studio, Hani Mahfouz Designs, AKA h|m|d, in 1997, and since then he is dedicated to create explicit art products that falls in between different design trajectories. To dive deeper into his world, we suggest to start from his talk at TEDx Cairo, "The Second Death", and take it from there to explore that exceptional world.
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Karim El Hayawan, cofounder and principal designer of Design Point Studios founded and based in Cairo, Egypt in 2001. Priding itself on its multidisciplinary nature, immersed in diverse aspects of design, art, cultural and social engagement. Design Point has collaborated and engaged with well respected designers, artists, artisans and institutions both regionally and internationally to produce an array of projects, products and installations. For Design Point, expression through various mediums and domains serves as a tool for raising questi ons, shifting mindsets and creating impactful change. The studios’ diverse design ethos stems from the diversity of the founders interests. El Hayawan is continuously inspired by his hometown Cairo, relentlessly seeking visual vocabulary that defines the complexities of the ever-expanding urban metropolis, revealing the commonalities in collective experiences of life. With the key theme of his work being the concept of “Universal Metaphors” His work has been exhibited at the Institut Du Monde Arabe in Paris, Cite Internationale Des Arts, Paris, Abu Dhabi Art, Dak’Art Biennale, Ithra World Cultural Center Saudi Arabia, Art D’Egypte and Darb1718 as well as featured on CNN and numerous regional and international publications.
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Karim El Hayawan


Interior Design

Kegham Djeghalian


Fashion Design

Kegham Djeghalian is a Paris based multidisciplinary visual artist, image maker, art director in fashion and educator. He has studied Image Design in Fashion at l’Institut Français de la Mode (IFM), Visual Arts at the American University of Cairo, Visual Culture and Design at Goldsmiths College University of London, and Fashion Studies at Central Saint Martins and London College of Fashion. Djeghalian’s work was internationally exhibited in group and solo shows, and his shoots and articles were published in diverse print and online maga zines. Four of his photo-shoots have won international awards. He has collaborated with many fashion houses and designers the likes of Kenzo, Louboutin, Hermès, Okhtein, MajaS on campaigns advertorials and narrative strategies. In 2014, his short film ‘To Schiap with Love’ was selected and shown at Diane Pernet’s ‘A Shaded View On Fashion Film 7’ at the Centre Pompidou in Paris. In 2020, he was appointed as the Creative Director of the Egyptian footwear brand Zee with a mission to revamp and restructure its identity, image and product. Djeghalian is currently Professor of Design studies, Fashion & Image at the Design Faculty of the German International University (GIU). He has been a faculty member at Paris College of Art (PCA) since 2016 and is one of the faculty members who premiered the Master of Arts program in Fashion Film and Photography in 2016. He was the Acting Pedagogic Director of the Master of Image Design at l’ Institut Français de la Mode (IFM) in 2018 & 2019. Moreover, he has been leading workshops and intensive courses in various educational and cultural institutes internationally since 2011.
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Mohamed Atta is an Egyptian award-winning art director and production designer who has established a prominent name in the industry across Egypt and the Arab region. He started his career in 2004, working on Klephty film by director Mohamed Khan. Following that, he collaborated with Mohamed Khan once more on Banat Wist El-balad and Fi Shaket Mar El Gedeeda. Throughout his career, Attia worked on key Egyptian films by prominent directors, including Marwan Hamed, whom he worked with in the horror film series The Blue Elephant, The Origin als and Diamond Dust. Attia also worked with director Yousry Nasrallah in Baad El Mawkeaa (After The Battle) that landed its world premiere in the prestigious Cannes Film Festival, and Ehky Ya Scheherazade (2009). Furthermore, he collaborated with director Tarek Alarian in several films, including Aswar al-Qamar (The Walls of the Moon), El-Khaliyyah (The Cell), and the Welad Rizk (Sons of Rizk) film serles. He also creat- ed a world inspired by the 1970s in Afrah AlQoba, by director Mohamed Yassin. Attia's astounding talent that has been reflected through his works won him several awards throughout his career, Baad El Mawkeaa (After The Battle), Aswar al-Qamar (The Walls of the Moon), Sons of Rizk, Ehky Ya Scheherazade, and The Blue Elephant, for which he also won Best Art Design from the Egyptian National Film Festival. He also won Best Art Director Award from the Egyptian Catholic Center For Cinema for his film The Originals, as well as other awards from Cairo Design Award, within the Production Design category; the Golden Award for Diamond Dust and Blue Elephant: Dark Whispers, and the Silver Award for Sons of Rizk 2 and Afrah AlQoba. Besides his works in the cinema industry, Attia also enjoys an impressive repertoire of TV shows, in which he introduced the world of entertainment and sketches in Abla Fahita, Abla Fahita: Drama Queen that released on Netflix, the world of music and musicians in Soula, presented by Assala Nasri, and Sahranin by Amir Karara. Attia has also entered the advertising and marketing field, collaborating with many local and international brands, including Pepsi, Coca-Cola, Vodafone, Etisalat, Orange, Telecom Egypt (WE), among others. Furthermore, he worked on a number of video clips, collaborating with key stars across the Arab world; Amr Diab, Assala Nasri, Angham, and Samira Said. Attia has also been one of the key artistic directors behind various public events, Including the execution process for The Pharaohs' Golden Parade, the World Youth Forum in 2018 and 2019, the latest three consecutive editions of the Cairo International Film Festival and the third edition of El Gouna FIlm Festival. In 2021, Attia became a jury member of Set Design Competition of Cairo Design Awards and took part in the parade celebrating the restoration of Luxor's Al-Kebash Road (Rams Road) as a production designer. Attia's 2021 works also include the design for Coco Chanel, which marks Sharihan's remarkable comeback, and Al Aref: Awdat Younis (The Knower), starring Ahmed Ezz, which grossed more than 50 million EGP. Attia is currently working on El Tamanya series that brings together an A-list cast and crew from across the Arab region.
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Mohamed Attia


Co-Judge, Set Design

Monica Alberte


Set Design

Monica Alberte is a Set Designer and Art Director currently located in Budapest. She has more than fifteen years of experience working in many countries like the US, England and France. Monica is known for Yves Saint Laurent (2013), Edge of Tomorrow (2014), Allied (2016), The Aftermath (2018) and Terminator: Dark Fate (2019). Monica got the César Award nomination for Best Production design in Jan 2010. She graduated in 2004 from the ECAM Madrid Film School, Production Design/Art direction for Film & TV. She also did further “Production Desi gn” studies in California State University, Los Angeles and in the “Les Gobelins, L école de l' image” in Paris France. Recently, Monica got nominated by the Emmys for the “Outstanding Production Design For A Narrative Period Or Fantasy Program(One Hour Or More)” for the Tv Serious “the Great” (Wedding Episode).
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